Mo Bros aim was to create a more modern look, but still retain the heritage of the brand. The new packaging is sleeker than ever and has been created so that it sits on shelves nicely, with a larger area for the product name to be displayed. The new design brings together contemporary styling and heritage hand painted techniques for a more modern look.

Scope of Work: This project aims to revamp the packaging design of Mo Bros, a men's grooming brand, including some of their limited edition range. The objective is to create a new and attractive packaging design that appeals to the target market and enhances the brand image.

Approach:

1. Research: Conduct market research to understand the target audience, current packaging trends, and competitor analysis.
2. Concept Development: Based on the research, create concept designs that align with Mo Bros brand identity and appeal to the target market.
3. Iteration: Refine the design concepts based on feedback from Mo Bros and take necessary changes to create the final packaging design.
4. Implementation: Implement the new packaging design and make sure it is consistent across all products in the range.

Deliverables:

• Final packaging design for Mo Bros products, including limited edition range
• Brand guidelines document
• Artwork files for printing

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